Senators Sports and Entertainment

Senators Sports & Entertainment logo

Senators Sports and Entertainment (SSE) is the corporation behind the Ottawa Senators NHL hockey team dedicated to delivering memorable entertainment experiences and creating fans for life. In May 2014, SSE decided to embark on a systematic review of its enterprise digital strategy to shift from various siloed efforts across the organization to the development of a Fan Centric Strategy. The ultimate goal was to drastically improve the fan and customer experience, while also building a cohesive multi-year digital technology road map.

Isabelle Perreault was retained to plan, lead and implement this important initiative which included: a gap analysis and maturity assessment, the development of a full transformation plan and digital road map, recommendations on a governance framework, improvements to business processes and management of critical projects such as a journey mapping exercise, usability study and a working group on data and analytics.