At Blueprint we understand how important strong relationships are to business success—loyal customers, engaged staff, committed suppliers, satisfied investors. We are a communications and marketing consultancy with deep roots in digital strategy, helping companies develop and maintain these relationships.
Our clients benefit from the insight of our thoughtful, senior professionals. We can help you navigate complex issues, engage stakeholders and customers, and drive your business forward.
Blueprint is the proud strategic partner of McMillan Vantage Policy Group, a national full-service public affairs consultancy—the only one of its kind anchored in a national law firm offering services to Canadian-based and international clients.
The Blueprint team is called on when it counts—when clients need sound judgement, specialized expertise, focused plans and real solutions.
Blueprint delivers communications and marketing plans as well as digital road maps that reflect your reality and advance your business strategy.
Success is in the details and execution—we can be there every step of the way to support, oversee or fully manage the implementation process, post-strategy.
Who are we?
Blueprint brings a long-standing record of trusted expertise and meaningful results to every client. Each team member is a seasoned professional with comprehensive experience in providing strategic—and actionable—communications, marketing and digital strategy counsel to executives. We have helped clients in construction, transportation, sports and entertainment, retail, regulatory agencies, government departments and Parliament as well as in health care and education.
The Blueprint difference?
- Exclusively senior professionals, adept at working with boards and executives
- Sharply skilled for complex, multi-stakeholder projects and initiatives
- Deep understanding of digital technologies and their impact on how organizations communicate, influence, serve customers and do business
- Dedicated, personal commitment to each client’s success
Each Blueprint team member is a seasoned professional with
comprehensive experience in providing strategic — and actionable — counsel.
Our team has worked with leading brands and organizations such as the ones below
Just as Billy Joel coined the term “New York State of Mind”, the Fourth Revolution might be associated with a “Digital State of Mind”. The major drivers of disruption – social media, big data, mobility (anywhere, anytime computing), cloud and now AI and robotics – have radically changed how we work, the nature of competition
-> Continue reading Why we Need Leaders with a Digital “State of Mind”
Isabelle Perreault: A 1-per-cent increase in labour productivity from adopting advanced technologies would yield $8-billion for the Canadian economy, according to a report released last week. The Information and Communications Technology Council’s (ICTC) 2015 labour market outlook also confirmed that small- to medium-sized enterprises (SMEs) – the bedrock of our economy – aren’t embracing digital technologies
-> Continue reading In the digital economy, SMEs must be fast followers
Isabelle Perreault: I just registered my twins for their first day of school which also meant their first ride on a school bus. I vividly remember the experience with my eldest and the helpless feeling of leaving her in the hands of a complete stranger. The first contact I had with the bus line
-> Continue reading Harnessing the power of customer touchpoints