Defining Digital

Defining Digital

Five short years ago, if you were to ask organizational leaders to define their digital strategy, the answer would either pertain to their digital marketing efforts or be synonymous with IT. Today, “digital” refers to a more all-encompassing approach,  impacting technology choices, customer experience, organizational culture, leadership styles and of course business models. It’s no wonder[…]

In the digital economy, SMEs must be fast followers

In the digital economy, SMEs must be fast followers

Isabelle Perreault: A 1-per-cent increase in labour productivity from adopting advanced technologies would yield $8-billion for the Canadian economy, according to a report released last week. The Information and Communications Technology Council’s (ICTC) 2015 labour market outlook also confirmed that small- to medium-sized enterprises (SMEs) – the bedrock of our economy – aren’t embracing digital technologies[…]